Web Design & Development / SEO / Copywriting
Increasing DiGiuseppe Design’s Online Profile
DiGiuseppe Design – Edmonton Interior Design and Custom Home Builder
With a distinct aptitude that extends to all aspects of interior design for commercial and residential projects, DiGiuseppe Interior Design Ltd. ensures nothing is overlooked when turning designs into reality. Global research, combined with extensive professional experience and formal education, give DiGiuseppe Interior Design Ltd. a distinct advantage over their competitors. “It’s the deciding factor in choosing DiGiuseppe for many clients” says Deborah DiGiuseppe.
The Challenge: Outperforming the Competition
DiGiuseppe Design approached us to develop a new website that would outperform their local competition in both design and online exposure. After meeting with the DiGiuseppe Design team it was clear that they wanted a new site that would not only emphasize their ability as an interior designer, but also showcase their ability to custom design any home or commercial space from the ground up based on the needs of their clients.
The Solution: A Truly Custom Designed Website
After understanding their needs, audience and goals, we proposed to develop a custom designed website that would enhance their online presence and demonstrate their expertise and credibility as an interior designer and home builder. Some of the proposed features of the website included:
- A completely custom design that demonstrates their expertise in design with a video on the home page going through one of their custom homes.
- A search engine optimization strategy to help them show up in search results for the key words “interior design” and “custom home builders” in Edmonton and the surrounding area.
- A property listings component to showcase custom designed properties that they have for sale.
- A projects page that gives users the ability to filter results based on commercial and residential interior design projects.
- A content management system that enables the DiGiuseppe Design team to update the content themselves without needing any technical expertise.
Results: A Website Worth Showing Off.
The finished product was a truly case study worthy website that looks great on every device. The design demonstrates DiGiuseppe Design’s attention to detail with the intricate designs in the menu and the video showing off one of their custom designed homes immediately grabs their audience’s attention.
After just one month after launching the site, it was number one for the keyword interior design in St. Albert, and consistently climbing in the search results for Edmonton. There is no doubt that the site has greatly increased DiGiuseppe Design’s online presence and overall ability to impress and gain new clients.