Branding the Cloud
Canadian Cloud Worx (CCW) asked us to help them launch their new brand by designing a logo, helping them define their message, and producing a website. For the logo we wanted something that would have immediate associations with technology but still be unique enough to differentiate them from the long span of similar sounding service providers. We designed a logo that emphasized the Canadian identity of the company as well as the sense of superiority and advantage that their services can provide.
The end result was a brand and a website that portrayed simplicity and ease where we typically feel overwhelmed (thinking of our IT requirements).