Your local Edmonton wordsmith
Everyone knows how to piece a sentence together so it seems strange to hire someone to do your copywriting for you. Copywriting is about more than not making grammar mistakes. It considers a broad range of factors that determine how well your message will be received by your target audience. Copywriters have the ability to adapt your message to a linguistic style that will resonate with your audience.
This is achieved by closely considering all of the strategic variables that determine who your audience is and what their goals and needs are. From there, we establish a relationship between your goals and your audience’s and then we construct a hierarchy of information that will address that relationship and reflect it in a sequence and vocabulary that makes sense.
Copywriting for robots
Believe it or not, humans aren’t the only ones reading your content. Robots (AI software) are known to crawl the web and read your information as well. We know how to write for their taste buds as well to ensure that your website will appease the search engine gods who depend on the happiness of their robots. This includes ensuring that an appropriate use of keywords and titles are used to best expose you to a consumer world that depends on search engines to find what they are looking for.
If you’re interested in getting us to give your content the love it deserves, contact us to get a free quote.