Before jumping into choosing your solution, it’s important to understand why a well thought out website is so necessary in today’s world. Here are just 5 reasons to create a well-functioning and professional looking website.
5 Reasons for Creating a Good Website:
1. A Website Builds Brand Credibility:
Having a website for your business or organization is an essential element of your brand strategy. Even if you don’t have a brand strategy, you do have a brand. Your brand is the impression that people have of your organization. A strong and effective brand will help to leave the public with a positive impression. A bad strategy (or no strategy) can have the opposite effect. That’s why it’s important to be deliberate about this since your website is a huge aspect of your brand. If you don’t have a website or the one you have is amateurish, then you’re leaving people with an impression that you probably don’t want. By contrast, a strong web presence can affirm your organization as a legitimate source of services or expertise.
2. Your Website = Your Sales Team that Never Sleeps:
If done properly, a website can be like a 24/7 online sales person presenting everything your company has to offer to potential clients. According to research done by Google and CEB titled The Digital Evolution in B2B Marketing, potential clients of business to business organizations are already 57% through their purchase decision before they even contact a sales person. That means that they have already asked friends, done online research, and looked at your competitors’ websites before they make their first interaction with a sales person.
3. A Good Website Helps You Stand out From the Competition.
Whether you are a small company, or a well-established organization, your audience will size you up based on their initial reaction to your website. If your competitors’ websites are better than yours, or if you don’t have a website for prospects to consider, you are missing out on a lot of opportunities to set yourself apart from the competition and impress your prospects.
4. Websites Can Cost Effectively Reach Millions of People
Unlike a store front or an individual person, a website can serve thousands, if not millions of people at a time. This enables you to share your message with anyone who wants to hear it at a time that is convenient to them. If you have a message that you want to share, a website is one of the most cost effective solutions available.
5. A Properly Implemented Website Saves Time
When done properly, you can help your clients, employees, and stakeholders save time by adding a few simple features to your website. For example, instead of spending time and money faxing and emailing documents to your stakeholders, have them available to view on your website and refer people to them when necessary. Also, adding something like a frequently asked questions section to your website can also be a huge time saver and educational opportunity for people who are still trying to understand your product, service, or charity.
There are many reasons to build a professional website but it really comes down to the question of what are you trying to accomplish. If you want an online platform to help you coordinate the planning of your family reunion, it may be a better idea to start a Facebook group. If you think it is time to start focusing on establishing your online presence and creating connections, maybe it is time to start thinking of how you can make that happen with a website. To look at your options on where to start, read this post on how to decide to make your website.