On Wednesday, Facebook announced that the algorithm that controls what you see in your news feed when you open Facebook is going to change. “What’s that; Facebook Has an algorithm?” Yes, it does and a lot of people don’t realize it. A lot of people assume that Facebook simply dutifully shows you the stuff that gets posted by the people and pages you follow, but in actuality, FB pays very close attention to the things you’ve expressed interest in by visiting and interacting with. Basically, its always watching you and profiling you. Then, it prioritizes what it thinks you will be interested in using its algorithm.
For most people, searching the internet for a product or service has replaced the need to store a giant yellow book in cupboards better suited for old computers you’re keeping around because you’re constantly running out of disk space for the countless selfies you take. We trust Google to return the most relevant and trustworthy results for our queries but does it actually work that way? Unfortunately, a lot of the time, no.
People love making predictions for the future. Arthur Ellsworth Summerfield, the Postmaster General in 1959, once hilariously predicted, “Before man reaches the moon, your mail will be delivered within hours from New York to Australia by guided missiles. We stand on the threshold of rocket mail.” Steve Ballmer, the then CEO of Microsoft claimed in 2007 that, “There’s no chance that the iPhone is going to get any significant market share. No chance.” As for me, I like to be critical and there’s nothing easier to critique then a nice juicy prediction and I’d like to thank UX Magazine for publishing an article called, “Why Web Design is Dead,” for me to respond to.
We have this conversation so often with clients embarking on a logo design project that I’m amazed it’s taken this long to write about it… so here is a post about what makes a good logo. Any client undertaking an exercise in logo design for their organization needs to understand a difficult truth. It is that most people don’t have very good taste when it comes to style and this is especially true when it comes to a variant that they don’t know much about. In light of this fact, chances are, you probably don’t have the awareness or expertise to define what is or is not a stylish logo.
There's been a lot of discussion and debate concerning the old Welcome to Edmonton signs and the perceived need to update them. In the spirit of offering our ideas as artists and designers, we thought we'd take a shot at designing a basic sign idea to help encourage the ongoing conversation.