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Unpopular Opinions: How the iPad has hurt the marketplace
Apple recently released the iPad mini to much acclaim from their fans. It's got me reflecting on how things have changed since Apple popularized tablets back in 2010 with the introduction of the iPad. When the iPad came out, my initial reaction was pretty cautious.
How to increase your search engine ranking
Simple search engine optimization tips for beginners
Search engines are constantly trying to improve their methods for organizing their listings and displaying the best possible results based on a user's search terms. I start there because it's extremely important to NEVER lose sight of that fact.
Getting Your Business Started in Social Media
Everyone's desperate to get some presence in social media. We've all gone to some professional development workshop where a social media specialist was telling us that we need to be on twitter or facebook or whatever or else we'll fall behind our competition with the imminent failure of our business soon to follow. Is it true? Maybe in some cases... but maybe not.
Know Your Audience
Whenever I'm working with clients on some promotional material, whether that is a website, brochure, poster, or advertisement, it's really easy to fall into a pattern of thinking that puts the cart before the horse. Probably the most common mistake when it comes to creating promotional content is in thinking that it's about you, when it's not. It's about your audience.
How to Choose a Web Designer
Web Design is still a very immature industry and as a result, things are a little less standardized than other products and services that have been around for a long time. Unfortunately this means less quality control for consumers who might not know what they're getting when they sign a contract. This also means that just about anyone can call themselves a web designer.
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